The Story of Bottled Water

I buy bottled water. At restaurant I ask for one. At the gym to quench my thirst. Whenever I travel , I make sure I have one in my backpack...

Recently I read a story in BBC... How slick advertising and marketing campaigns can turn something that was free into a multi-billion dollar industry...


In the last 40 years the bottled water industry has gone from a business prospect that few took seriously, to a global industry worth billions of pounds.


While the above link teach us some marketing lessons, the exploitative nature of the industry is well explained in the below video...