The Story of Bottled Water

I buy bottled water. At restaurant I ask for one. At the gym to quench my thirst. Whenever I travel , I make sure I have one in my backpack...

Recently I read a story in BBC... How slick advertising and marketing campaigns can turn something that was free into a multi-billion dollar industry...


In the last 40 years the bottled water industry has gone from a business prospect that few took seriously, to a global industry worth billions of pounds.


While the above link teach us some marketing lessons, the exploitative nature of the industry is well explained in the below video...

Modi, Kalmadi, Raja, Raju, Chavan, Yedurappa and Ramamurthy...

Lalit Modi - Accused of Corruption in IPL - Is busy doing a seminar in London...

Kalmadi - Who made CWG front line news for all things wrong - is in Guangzhou voicing for Asiad in India 2019 and criticizing the shooting range there(This is the Highlight)...

A Raja - The man caught in the center of the storm. The mother of all scams "The Spectrum" - Attends the wedding in Madurai...

Ramalinga Raju - Biggest Corporate scam in Indian History - Jumps hospital now and then while CBI is trying hard to charge him...

Yeddyurappa - Busy defending his sons on the alleged land grab - Has gone to seek blessings of Sai Baba...

Ashok Chavan - Involved in the Adarsh Society Scam - Still waiting to be quizzed by the CBI...
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Ramamurthy - Caught for demanding 1500 - Swiftly arrested and put behind bars...

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Eppadi Iruntha Naan Ippadi Aayittaen...

The other night I was watching the Expendables movie and during this particular scene when Stallone, Arnold and Bruce meet...

Only one scene came to my mind seeing Arnold walking...
"Eppadi Iruntha Naan Ippadi Aayittaen..."